How to Write an Effective Letter to Shareholders

March 31st, 2021|Comments Off on How to Write an Effective Letter to Shareholders

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com   The annual letter to the shareholders is one of the most important tools for a successful IR/PR strategy. However, it is often overlooked even by experienced professionals in the industry.  [...]

Best Practices in Investor Relations

March 23rd, 2021|Comments Off on Best Practices in Investor Relations

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com   Investor Relations and Public Relations, or IR/PR, is an important part of a company’s survival and growth. A strong IR/PR strategy and effective execution of the strategy can change the [...]

The Changing Relationship Between IR and PR

March 22nd, 2021|Comments Off on The Changing Relationship Between IR and PR

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com   Investor relations (IR) and public relations (PR) seem to overlap each other mainly because they are the key functions of communication within a business. But, have you ever thought about [...]

How Public Relations should be tapped to support Investor Relations

March 18th, 2021|Comments Off on How Public Relations should be tapped to support Investor Relations

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com   Creating strong public relations and investor relations is essential to build visibility among your potential investors. Strong communication will lead to your stakeholders reaching multiple channels. Your stakeholders might be [...]

IR and PR – decreasing uncertainty while building credibility and trust

March 18th, 2021|Comments Off on IR and PR – decreasing uncertainty while building credibility and trust

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com   Investor relations (IR) and public relations (PR) are key communication points for a company. They are responsible for forming a company's image through the correct marketing strategies and communication. We [...]

How to do effective marketing during a pandemic?

March 18th, 2021|Comments Off on How to do effective marketing during a pandemic?

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com   As the world gets rocked by the Covid-19 pandemic, businesses worldwide have taken measures needed to keep running the business or risk to losing it all. We want to survive [...]

Global Marketplaces: Key Trends in Scaling E-Commerce Across Markets

March 18th, 2021|Comments Off on Global Marketplaces: Key Trends in Scaling E-Commerce Across Markets

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com   The world is changing, especially after the Covid-19 pandemic has made things in the world go upside down. Businesses around the globe have changed their strategies to survive. Just like [...]

Global Trends in Investor Relations

March 18th, 2021|Comments Off on Global Trends in Investor Relations

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com   The role of investor relations has been evolved over the years and is subject to constant change. It is sensitive to the changes in the law of the land, new [...]

Tips to Successfully Execute a Virtual Investor Event

March 9th, 2021|Comments Off on Tips to Successfully Execute a Virtual Investor Event

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com   Investor events are critical to the financial success of a company. It is an effective platform to present your company’s strategy for growth, display your strengths and lay down the [...]

Here’s why you must have IR/PR

March 5th, 2021|Comments Off on Here’s why you must have IR/PR

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com   Investor Relations and Public Relations has been around for a long time now and rightly so. It provides companies with a strong base for seeking investors and managing existing investor [...]

Taking a Strategic Approach to Investor Engagement

March 5th, 2021|Comments Off on Taking a Strategic Approach to Investor Engagement

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com   Ever since the pandemic began, there have been various changes in the market. The traditional business methods are no more applicable; instead, a more proactive approach is required to sustain.  [...]

Why Quality Investor and Public Relations Matter in A Pandemic

March 5th, 2021|Comments Off on Why Quality Investor and Public Relations Matter in A Pandemic

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com   It doesn’t take a genius to realize the severe impact of the COVID-19 pandemic on businesses.  And while you focus on keeping your business running, it is easy to lose [...]

Types of Marketing Specializations: The Practical Guide

March 5th, 2021|Comments Off on Types of Marketing Specializations: The Practical Guide

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com   Over the years, the marketing field has grown into an immense industry with a variety of niche areas. Sometimes, it can be complex to understand the industry with the widespread [...]

How Technology Will Transform Investor Relations in 2021

February 24th, 2021|Comments Off on How Technology Will Transform Investor Relations in 2021

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com   COVID-19 has expedited the process of adopting technological processes in investor relations (IR), and many of these changes are here to stay. Previously used traditional approaches are disregarded and replaced [...]

Investor Relations Websites: 5 Things Every IR Site Should Have

February 23rd, 2021|Comments Off on Investor Relations Websites: 5 Things Every IR Site Should Have

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com   If you are looking to attract investors, the key is to create a website that displays your company’s story and provides timely, accurate, and helpful information. The website is the [...]

Why is media coverage important?

April 29th, 2019|Comments Off on Why is media coverage important?

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com The world of media has changed extensively over the past several years: newspapers are shrinking, more people get their news online (and often for free), while the number of journalists working [...]

Why it’s Important to Hire an Outside Vendor for PR and Marketing

March 26th, 2019|Comments Off on Why it’s Important to Hire an Outside Vendor for PR and Marketing

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com Whether you’re a business owner or someone responsible for getting the “word out” about a business, you have a lot on your plate. There are times when it doesn’t seem as [...]

Why Marketing is essential for Businesses

February 25th, 2019|Comments Off on Why Marketing is essential for Businesses

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com What’s the first thought that comes to mind when you hear the term “marketing?” If you’re like most people, you think of a lot of different things because marketing encompasses a [...]

Investor Relations

January 27th, 2019|Comments Off on Investor Relations

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com   It goes without saying that no company can succeed and grow without investors. Companies can thank investors for getting on their feet in the initial stages of operation, and for [...]

How the Loss of Google+ Affects Businesses

January 18th, 2019|Comments Off on How the Loss of Google+ Affects Businesses

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com   Launched in 2011, Google+ was Google’s fourth attempt to build a successful social media network.  Millions of users immediately signed up, including many businesses which used the platform to improve [...]

Investor Targeting

December 27th, 2018|Comments Off on Investor Targeting

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com   When a company seeks to strengthen and enhance its shareholder base while adding new investors it often does so through investor targeting. What is investor targeting? Generally speaking, it entails [...]

  • The Sarbanes-Oxley Act Opened a New Era in Investor Relations

The Sarbanes-Oxley Act Opened a New Era in Investor Relations

December 4th, 2018|Comments Off on The Sarbanes-Oxley Act Opened a New Era in Investor Relations

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com   The Sarbanes-Oxley Act (also known as SOX), adopted on July 30, 2002, is one of the most significant changes in the US federal securities laws in the past 60 years. [...]

  • What is Regulation Federal Disclosure?

What is Regulation Federal Disclosure?

December 4th, 2018|Comments Off on What is Regulation Federal Disclosure?

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com What is Reg FD The Regulation Fair Disclosure, otherwise known as Reg FD, is a ruling of the Securities and Exchange Commission (SEC) of 2000, according to which public companies must [...]

  • How can you improve your Investor Relations strategy ?

How can you improve your Investor Relations strategy ?

December 3rd, 2018|Comments Off on How can you improve your Investor Relations strategy ?

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com As a business, you want to attract and keep investors and the best way to do this is to continually promote you message. Conveying a coherent story about your company’s journey [...]

Integrating Social Media into your Campaign Strategy

November 29th, 2018|Comments Off on Integrating Social Media into your Campaign Strategy

Hosted by the Financial Communications Section. Need to infuse your social media strategy with new ideas? Need to unpack how other PR pros navigate the disclosure challenges within this medium? Then, grab your lunch and dial into our brownbag discussion! But please be prepared to take and share knowledge. Check out the article here.

  • Pristine Advisers providing Investor/Public Media Relations and Creative Marketing

Pristine Advisers providing Investor/Public Media Relations and Creative Marketing

November 29th, 2018|Comments Off on Pristine Advisers providing Investor/Public Media Relations and Creative Marketing

Patricia Baronowski-Schneider, Founder and President of Pristine Advisers, a marketing and communications professional with over 23 years experience in the financial communications and media relations industry joins Enterprise Radio. Check out the podcast here.

  • Investor Targeting in IR?

Investor Targeting in IR?

November 29th, 2018|Comments Off on Investor Targeting in IR?

Pristine Advisers operates a unique business model. We provide clients with a multi-pronged approach offering a range of business services from within one firm. The advantage of this is that you have a multitude of expertise under one roof. We are skilled in marketing, conference organisation, media management, PR, as well as investor relations and strategic advice and management. Pristine advisers not only provide all your needs and requirements in [...]

  • RegulationFD

RegulationFD

November 27th, 2018|Comments Off on RegulationFD

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com Perhaps the best way to define Regulation FD is that it leveled the playing field between individual and institutional investors. Since its enactment in 2000 by the Securities Exchange Commitment, Reg [...]

Everything I Learned Not to Do in Business, I Learned in Business

November 26th, 2018|Comments Off on Everything I Learned Not to Do in Business, I Learned in Business

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com I started working at an IR/PR agency decades ago, right out of high school, which ironically was with only a handful of women (like 6-7). We were part of a global [...]

  • International Leadership and Global Credibility: Finding Your Business Soul in Seoul

Communicating Complexity without Complicating Communications: A Snapshot of the World of Finance

November 22nd, 2018|Comments Off on Communicating Complexity without Complicating Communications: A Snapshot of the World of Finance

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com Communicating complex matters of finance, investing, portfolio analysis and debt is an exercise in education: Everything hinges on the ability of an organization to convey all manner of issues within the [...]

  • International Leadership and Global Credibility: Finding Your Business Soul in Seoul

International Leadership and Global Credibility: Finding Your Business Soul in Seoul

November 22nd, 2018|Comments Off on International Leadership and Global Credibility: Finding Your Business Soul in Seoul

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com Executive leadership is not, as I remind my colleagues and friends, the exclusive domain of one city, country or currency. Indeed, an effective CEO has a global perspective with an appreciation [...]

  • The Richness of History and the Sophistication of Modern Business: The Rise of the Emerald Isle

The Richness of History and the Sophistication of Modern Business: The Rise of the Emerald Isle

November 22nd, 2018|Comments Off on The Richness of History and the Sophistication of Modern Business: The Rise of the Emerald Isle

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com One of the recurrent themes I address in this venue, as both a business leader and as someone who specializes in investor relations (IR), is the necessity of eliminating the gap [...]

  • Closed-End and Open-Minded: Successful Financial Communications

Closed-End and Open-Minded: Successful Financial Communications

November 22nd, 2018|Comments Off on Closed-End and Open-Minded: Successful Financial Communications

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com As I like to remind readers, and as I have done so here and here, effective communications must be a priority for every executive. And yet, there is a tendency to [...]

  • Too Big to Fail, or Too Stubborn to Listen: When PR Is a Necessity for Wall Street

Too Big to Fail, or Too Stubborn to Listen: When PR Is a Necessity for Wall Street

November 22nd, 2018|Comments Off on Too Big to Fail, or Too Stubborn to Listen: When PR Is a Necessity for Wall Street

Patricia Baronowski-Schneider Pristine Advisers New York, NY Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com The euphemism about Too Big to Fail, the idea that some financial institutions are too consequential to succumb to market forces, that their collapse would spark an economic catastrophe and a [...]

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