Patricia Baronowski-Schneider
Pristine Advisers
New York, NY
Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com
It has been rightfully said by Mark Schaefer that great content is not the finishing line for this continual social branding race; it is, in fact, just a starting point. So, if you have been under the impression that great content will help your brand sell itself, you cannot be more wrong. Nothing sells itself, and let’s include free content in this category as well. Google does not always find your best content; thus, the most useful, fascinating, and well-crafted content might not get the attention it deserves. There is always something extra that you must do, and this “something extra” is known as an effective social media strategy. Let us discuss why Google, being the best search engine, fails to rank your content and how some additional steps will help your content find a better spot in search engine results.
Why Google fails your content?
It is nothing new for Google because it follows an algorithm. Even if you put on scary stories on giant websites and think that they might give a minute to read them, they do not. It justifies that Google does not care until you put in some extra effort, which is keenly defined as the SEO – search engine optimization efforts. It can be a very long game. Unless your content is beneficial for your business, do not start with these efforts. Following is the kind of content for which you should put in efforts:
- Marketing content
- Blogs leading to your product
- Press releases
- Website content
- Promotional content
If your content does not fall in any of the categories mentioned above, be skeptical about investing much effort. Additionally, if your content isn’t dealing with these, it might not be good enough for your social media strategy.
It will help you if you focus on creating keyword-based high-quality promotional content that directs visitors to your products or services.
Effective social media strategy for content promotion
Following are some of how you can ensure better content promotion on social media. We will provide you with some great tips and tricks to promote your content organically and through paid promotions. Consider the following implications for organic content:
- It is advised that one must follow the 80/20 rule while publishing organic content
- You must position your leaders as the industry leaders
- Always try to be responsive and interactive on social media
- You must encourage engagement, i.e., like, share and comment on the content
- You must maintain your social presence and be consistent with your content
For the paid content, you can follow the given tips:
- You must define success and set goals at the beginning
- Always boost the posts that are doing good
- Target the right audience and think beyond traditional ads
Once you are done with this, you are all set to sell your content, but then again, always remember that you will have to make continual efforts. Once you stop putting in the efforts, no one will care what kind of content you publish.
Conclusion
If you face any sort of difficulty in promoting your content on social media, you can reach out to us. We are award-winning marketing, PR, and IR firm. We can chalk out a social media marketing strategy keeping your business needs in mind.
Wishing you good health and success.