Patricia Baronowski-Schneider
Pristine Advisers
New York, NY
Patricia is CEO of Pristine Advisers, an IR/PR/Media Relations/Marketing firm with 33 years of experience working her way to starting her own Company a decade ago. She can be reached at pbaronowski@pristineadvisers.com

The world that we operate in today is extremely uncertain and subject to a lot of factors that are not set in stone. Things have changed significantly since the COVID-19 pandemic hit the world and turned it upside down. Businesses have realized that there is a need to switch their operations to digital methods to keep up with the competition; the only way to survive is through adaptability. Most aspects of the business have undergone this change, including stakeholder management. 

Meeting with people virtually has now become the new normal for all of us. Similarly, businesses are also using digital strategies to ensure that their stakeholders are happy, mainly their investors. 

In this blog, we will talk about the different digital trends that keep the company’s investors engaged. 

The Trends

Mobile phones: the main element in the digital strategy

Mobile phones have changed the way we operate in this day and age. Similarly, we are constantly looking out for content from our phones. There is an urgent need to have access to information most readily and quickly. More and more companies are now focusing on the design and long-scroll functionality. The long scroll functionality where users are able to scroll down from one piece of information to another is now in much demand. Investors are also relying on their smartphones to keep up breast with the company’s new offerings and reviews. 

Infographics and videos: visual communication

Video content is not new to investor relations (IR); however, it is constantly changing and pretty flexible to the hour’s need. The world that we live in today is becoming increasingly hungry for information. They want the information to be fast, concise, and entertaining. Videos are the best way to do that. So, investors are relying on short videos that tell them the whole story in a few seconds. 

Moreover, infographics are also used to illustrate otherwise hard-to-understand content through creativity. Both of them are uploaded on IR sites and social media platforms for investors to take full leverage of it.

ESG 

There was a time when companies would use the Environment Social and Corporate Governance (ESG) report to fulfill a legal requirement. However, more businesses are identifying its need, so there is the overall strategy chalked out for it now. ESG strategy is put in place for investors on the company’s IR sites to have a better outlook of their investing.

Analytics 

Analytics is a great way to know what investors’ emotions are on your website and what kind of information they are sharing from your website. Keeping a look at the trends can be beneficial for the company in many ways as they will tell what investors want. 

Conclusion

We are an award-winning IR firm. We understand that you have investor relations requirements and may be looking to hire the right team to advise you on your IR strategies. They are the focal point in keeping your business reputation afloat as well as keep your investors happy. If you want to know more, contact us at any time. 

Wishing you good health and success.