August 4, 2021
Pristine@admin
Blogs, Uncategorized
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Digital marketing trends that you did not know about

With the chaos that plagues us in 2019 and 2020, we are now finally getting some time to catch a breath. Things have changed drastically around the world with the pandemic and current global situation. People are relying heavily on digital mediums to communicate, learn and connect with each other. Businesses are also on the same bandwagon and using digital means to their fullest potential. To leave a mark in the market, they have to make sure they are following the latest trends in the marketing world.

Marketing is the way to create customers and keep existing ones happy; over the years, it has gone through an extensive overhaul. New trends and tricks are up everyone’s sleeves that businesses have to utilize to stay trendy and up in their game. Over the past year, eCommerce sales have gone up the roof, and people spend more time on social media and video conferencing. So this is our new normal. Stay connected while staying at a distance.

So let’s see what marketing trends will seep into 2021.

Live streams and influencers

Did you know that on Facebook, the live stream tool was used more than ever? Live viewing had risen to 50% during the lockdown periods. That is quite a number. Viewings on Instagram had soared to a 70%, which is a big hit. And let’s not forget how everyone is talking about TikTok. What we have seen is influencers are creating personalized content to market for brands. Such content touches the soul of the average consumer as it builds trust in the product.

Purpose driver missions

Brands that are helping or supporting a cause are always a good thing. But if they support or help out issues currently the hot topics, that will connect well with consumers. Some brands are running campaigns like Hilton’s #HotelsForHeroes, where free rooms are given to frontline medical workers in the current pandemic.

UGC to create trust

User-generated content (UGC) is a way for businesses to post content on their social media, which their customers make. Suppose a baby is wearing a branded diaper, and mommy has posted on her socials about how her baby feels so cute and comfy in the diaper. In that case, the brand will leverage that post to create a level of trust in its potential consumers. Customers won’t be so moved if the brand itself staged the same post.

The environment is a factor

81% of consumers feel that companies should feel something for the environment and take active steps to ensure they leave as minimum footprints on the planet as they can. Companies who have driven like the ocean cleanup get more consumer attention since they support the cause.

Inclusivity

With black lives matter, people are becoming more aware of inclusivity issues and are moving away from brands that fail to recognize this as an issue. Brands that do not have inclusivity in their agenda will get negatively impacted in 2021.

Conclusion

We are an award-winning marketing firm. We believe that every business needs the right kind of marketing team, but by outsourcing the job to us, we will ensure that your business does not stay behind the current marketing trends. This can be crucial for your business as it can make or break it. So contact us now and get us on board to take your business on another level.