September 9, 2021
Pristine@admin
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3 Tips to Combine ESG and Strategic PR

Over the past few years, socially conscious investors have started rigorously screening companies on the basis of Environmental, Social and Governance (ESG) criteria. From institutional investors to retail shareholders, an increasing number of people are becoming aware about ESG and prefer to align with companies that rank high on the ESG scale. Several mutual fund houses, including Fidelity and Vanguard, are running exclusive mutual funds that comprise of investments in ESG-compliant businesses.

The pandemic has also significantly affected people’s perception of ESG as it has brought to fore important subject areas such as human capital management and healthcare. Apart from the issues highlighted by the pandemic, the last decade has also raised alarm on issues such as climate change, equity, inclusivity and more.

While companies have also increased focus on adopting ESG-compliant practices, there are some clever ways in which you can ensure the message is easily visible and clearly communicated to stakeholders, investors and the public at large. You can strategize to smartly combine PR and ESG to reap incredible benefits.

Some tips that I recommend, are –

· Let’s get real

If you are trying to build a narrative about the sustainable practices that your business follows then the safest bet is to simply get real. You need to make a real effort to achieve the desirable level of sustainability. Try to keep your story as real as possible; sharing your goals and, even, interesting case studies with both, existing and potential, stakeholders. People must be able to analyze the opportunity and risk involved within your ESG practices.

· Build up a story

The quickest and most effective way to get your message to people is through the story mode. Build a compelling story around the sustainability issues that you deal with. Build a narrative that brings together your company’s goals and current events in your industry as well. You can also keep on updating your story based on the kind of circumstances in your industry and sector. Also, add graphics and multimedia inputs to deliver impactful messages.

· Engage the right spokesperson

The spokesperson is at the forefront of every PR battle and it is important that he or she is carefully selected and trained appropriately for the part. They should have all the facts and figures ready and should know how to respond to various kinds of queries. Their way of handling PR opportunities can propel your strategy in the right direction. It is their job to help deliver the message in the correct manner, at every given opportunity.

By aligning your company’s ESG initiatives with a robust PR strategy, you can make sure that the correct message is delivered to investors, stakeholders and the markets as well.

Hope this has been an insightful read.

Wishing you health and success.