Need capital for your business?

We believe that people have to build trust before they ask for money. Many investors in the early stage companies, they’re not only evaluating the business decision. They’re also assessing the personal characteristics as well.

At this end of the day, they want to know if they can trust you, and rightfully so. It’s not as simple as just going to anybody you don’t know.

I mean, I myself know lots of people, venture capitalists, hedge funds, whatnot. I can’t go to them with every single person that’s looking to raise money. It doesn’t work that way.

And then you have to know them. Who are they? What are they investing in? Who’s your competitor? You want to make sure you’re pitching to the right people. So, we just say it’s relationship fundraising, as opposed to transactional fundraising. It may be time consuming, but it’s the key to get the funding, and building a set of core advisors and investors who’ll back you for the long run.

I mean, there’s no doubt that relationship fundraising can be an intimidating process, but it’s a valuable way to get in meetings and to build authentic relationships with the people.

Listen on to the best way to work on raising capital for your business……