How companies and investors find each other?
If you intend to start a business, you will need some kind of financing to kick things off. However, if you already own a company, you may need investment to grow your organization or pay off the debts. Whatever the case may be, businesses need money time and again on different stages, and business owners need to know where to get that funding from. It is by no means an easy task; however, with the right strategy in mind, your company and your potential investors can find their way to each other soon.
In this blog, we will talk about the different methods one can follow to find suitable investors for their business, be it individuals or other companies. So stay tuned and read the blog till the end.
Many venture capitalists receive dozens of pitches every day, and they do not have the time to meet and review all the business plans. Similarly, companies can meet with a dozen of potential investors before they close a round of funding with a few chosen ones. Below are a few handy tricks to find the right investor for your business.
Angel List
If you are a start-up and want to find financing for your little venture, do not worry. There are more avenues than you know of, such as AngelList. You will need to create a profile and mention all the relevant information about your company on that platform as clearly as you can. The information may include product details, team members, and the kind of market you cater to. Once you are through with that, ask your companies/contacts, preferably those associated with good organizations, to recommend you to them. When people follow you on the page, the company page will show up in your reference contacts. That’s how you build a small network.
Build a strategic list
It is common for companies to cast a wide net that grabs the attention of numerous investors. However, you would not want to be associated with all potential investors. You must choose only those investors that fit your profile, who like your product, and support your cause. You will need to do some research about the investors, and make a list of such potentials is the second step.
Network
Building a network is crucial. Investors receive so many pitches throughout that they will pay more attention to a company introduced to them by someone they trust.
Hire an IR agency
You can hire professional investment relations (IR) experts who can give you a list of potential investors as they usually have contacts with many in the industry. Hiring a firm will increase your chances of taking a reputed investor on board and helping you get the required financing to start your career.
And hiring an IR agency isn’t just about getting you started - it is a daily on-going process. For example - you post a news article via press release or social media - then what? Do you think all investors will rush to see it? NOPE! You have to put it in front of them. Who are they? Where are they? Where do they read or see important information? Do investors in your peers know about you? How can you place this in front of them? If you have no new news - what else can you say? What is your niche? What are the trends in your niche? What can you comment on or talk about that reminds people of who you are are how you are important in this niche? It is a “lot” of work, and must be done daily - but this is why hiring an IR firm can add tremendous value to you and your business and in the end - increase shareholder value.
Conclusion
We are an award-winning IR and PR firm. We believe that every business needs the right kind of IR teams. However, by outsourcing the job to us, you will not only improve your relations with your investors, but you will also be able to enhance your share value by getting strategic IR plans that go well with your company’s overall goals. If you wish to know more, do not hesitate to contact us.
Patricia Baronowski-Schneider
President
Pristine Advisers
Tel: 631–756–2486 | Fax: 646–933–0177
E-mail: pbaronowski@pristineadvisers.com
Follow Us Online!
www - http://www.pristineadvisers.com/
Wikitia - https://wikitia.com/wiki/Patricia_Baronowski-Schneider
youtube - https://www.youtube.com/user/PristineAdvisers/videos
Vimeo - https://www.youtube.com/user/PristineAdvisers/videos
LinkedIn - https://www.linkedin.com/company/1674911/admin/
https://www.linkedin.com/in/patriciabaronowski/
Facebook - https://www.facebook.com/PristineAdvisers?sk=wal
Twitter - https://twitter.com/pristineadvise1
Instagram - https://www.instagram.com/pristine_advisers/
Blogs - https://pristineadvisers.medium.com/