Successful Marketing is the Journey of Lead to Conversion
Are you worried about conversion rates for your business? Sometimes you may be getting tons of leads, but very few of them are converted into paying customers. If this is the case with you, then it is possible that you don’t have an adequate marketing budget to spend out of. Successful marketing is the journey of lead to conversion. If you’re losing leads, then your marketing is unsuccessful or your budget is too small.
It is best that you increase your marketing budget. Here are 5 things on which you can spend for successful marketing that will surely increase your conversions:
- CTAs
CTAs or Call to Actions is one of the most critical part of your marketing efforts. After you tell people about your brand, make it clear what action you need them to take for them to become your customers. In a study conducted on MatchOffice.com, it was revealed that an effective CTA increased the conversion rate by 14.79%. Try to create a sense of urgency and a Fear Of Missing Out (FOMO) in your CTAs to pull customers to your business.
- Engaging Content
Another crucial part of marketing is the content you post on your website and other marketing channels. Include images, and infographics often as the human brain can process images 60,000 times faster than text. This way, you won’t lose a lead just because they didn’t understand what your business is about. Create content that engages with your customers and speaks out your business story.
- Focus on Social Media
A social media presence is a compulsory part of your marketing strategy. You may have noticed that creating pages on Facebook and Instagram is the first step many small start-up businesses take. In the United States, around 80% of people aged 18 to 49 claim that they use Facebook. If you have a presence on Facebook, you’ll definitely gather a lot of new leads due to the sheer number of users. Having more leads won’t guarantee customers, but it certainly is a start. If the people like the content you post, then conversions won’t be an issue.
- Leverage Video Marketing
Did you know that 88% of marketers are satisfied with the ROI of their video marketing efforts? So that means videos are a must for your marketing strategy. Video content is much more engaging for customers than plain boring text. It will definitely help to boost conversion rates and assist the overall growth of your business. According to Insivia Technologies, including video on a landing page can increase conversion by 80%.
- Optimize your Website
Your website’s loading speed will affect 70% of your visitors’ purchase decisions. You don’t want to lose leads just because your website is slow, right? Google and other search engines also penalize slow websites by showing them low in the search results. Hence, optimizing the speed of your website is a crucial tactic for effective marketing.
What Do You Need?
All you need is successful marketing using the tips we have provided above. You can always contact us for guidance in anything related to Marketing, Investor Relations (IR), and Public Relations (PR). We are an award-winning firm and have been featured in the media as well, so surely we are experts in all these fields. Don’t worry, we will have solutions to all of your marketing problems.
Patricia Baronowski-Schneider
President
Pristine Advisers
Tel: 631–756–2486 | Fax: 646–933–0177
E-mail: pbaronowski@pristineadvisers.com
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