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ABC Fund


ISSUE: The fund was in the process of implementation a Management Distribution Plan (MDP) that theimg2 board approved. They wanted to not only help raise awareness of this new plan to its current shareholder base, but also want to attract new retail investors looking for new study cash flow. The Fund had announced that under the MDP, the Fund would pay 11% of NAV per year, in quarterly cash distributers

PLAN: Pristine Advisers worked with this Fund to develop a set of clear objectives in order to best address their new MDP that included: increasing the Fund’s market value amid uncertainty in the cef market; developing a clear and concise message platform; and, strengthening institutional ownership in order to gain a higher profile and knowledgeable investor base. To achieve these objectives, Pristine Advisers drew upon its diverse set of strengths and experience to establish specific solutions that included:

  • Developing a comprehensive communications and outreach platform to provide investors with information in an easy-to-understand and easy-to- access format.
  • Updating the Fund’s investor presentation with emphasis on the Fund’s historic positive performance and compelling growth proposition and its focus on future performance.
  • Planning and exerut ing investor road shows in major’na’ed 2 % 5 nancial centers throughout the U.S.
  • Creating a social media presence for the Fund to alJow a continuous flow of updated information
  • Pa rticipat ion in our Closed-End Fund Conference with attracted high net worth investors from across the globe
  • A mailing to the Funds NOBO list
  • A mailing to our 9000+ broker database introducing brokers to the Fund
  • Participation in a Las Vegas Financial Conference where we did pre-mailing to 1000 LV brokers

RESULTS: Our program helped strengthen relationships with this Fund’s current shareholders and also helped establish new feJatiof1ships within the investment community

  • The Funds Average Annual Total Return increased 21%
  • Net asset value increased 13%
  • Share price increased 17%
  • Total Net asset value increased 13%
  • Database signups increased 42% in 5 months
  • Conference Call attendance increased 140%
  • Media exposure increased 226%
  • Website traffic increased 448%

ANALYSIS : With the increase in database sign-ups,website traffic and media exposure we clearly saw that we were successful in helping this Fund spread the news of their new program.

XYZ Fund


ISSUE: When we began working for this Fund in the 1990’s, their website was only receiving a few hundred hits a month, they did not have an established database, and they did not receive much media publicity. The Fund had tried to achieve these results on their own by issuing press releases and monthly fact sheets and waited for visitors to sign up on their website. They sought our assistance to raise awareness, seek additional retail investors, media exposure and enhance their overall visibility.

PLAN: Pristine Advisers began an aggressive marketing campaign to raise awareness of the Fund through various investor outreach events, media introductions, conferences and webcasts. We arranged speaking opportunities for the Portfolio Manager at industry specific events, we organized quarterly shareholder updates via webcasts, did a complete website redesign and updated the Funds SEC) and took the Management on a media tour where they could tell their story. We began introducing the company to wider circles of retail and institutional investors, by means of roadshows; we Improved the frequency of news dissemination by helping management understand the importance of news flow; we crafted their investor communications to tell a concise and cogent financial story; we added additional communication elements such as quarterly conference calls and enhanced investor communication composition and delivery to include financial component events without current earnings.

RESULTS: This Fund’s stock price and volume significantly increased. Successful retail meetings triggered greater trading volume for the company. A combination of retail and institutional investors became shareholders of the company. Roadshows were conducted around other industry events to ensure maximum results for meetings with industry players, as well as around significant press announcements such as the announcement of dividends, thus spurring further interest with new investors.

As a result of our efforts, the Fund was able to achieve the below results:

  • Website traffic increased 376%
  • The Funds Average Annual Total Return increased 19%
  • Net asset value increased 15%
  • Share price increased 18% and
  • Total net assets increased 14%
  • Database signups increased 49%
  • Conference Call attendance increased 156%
  • Media exposure increased 253

ANALYSIS: With the increase in database sign-ups, website traffic and media exposure we clearly saw that we were successful in helping this Fund raise awareness of the Fund and its Management team.

More Exposure to Investment Community


ISSUE: The below are a sampling of 5 Funds that hired us as they were seeking additional retail investors, media exposure and wanted enhanced visibility via a roadshow.Through word of mouth within the industry, they were informed that Pristine Advisers had an impeccable track record and relationships within the investment community and a high quality database of target audiences exclusively for closed-end funds.

PLAN: Pristine Advisers worked with each Fund to establish their current shareholder base, their potential shareholder base, their peer shareholder base, and current media exposure. We worked to establish who the spokesperson would be and provided media training where needed. We worked with each Fund on their marketing materials and presentations and surveyed the investment community in advance to gauge sentiment and anticipate questions in advance. Each roadshow consisted of a 5-day journey to the key financial pockets of the U.S. and U.K.

RESULTS:

FUND 1

We were responsible for arranging meetings with current investors, potential investors, analysts, brokers and media in the US, Canada and UK (over the course of 5 days)
Result was meetings with: 11 media
11 current investors
14 potential investors 8 financial advisors 4 analysts

FUND 2

We were responsible for arranging meetings with current/potential investors, analysts, brokers and media in the US (over the course of 5 days)
Result was meetings with:
12 media interviews
15 current investors
13 potential investors 6 financial advisors 2 analysts

FUND 3

We were responsible for arranging meetings with current/potential investors, analysts, brokers and media in the US (over the course of 5 days)
Result was meetings with:
14 media interviews 12 current investors
14 potential investors
6 financial advisors
2 analysts

FUND 4

We were responsible for arranging meetings with current/potential investors, analysts, brokers and media in the US (over the course of 5 days)
Result was meetings with:
12 media interviews
13 current investors
16 potential investors
4 financial advisors
3 analysts

FUND 5

We were responsible for arranging meetings with current/potential investors, analysts, brokers and media in the US (over the course of 5 days)
Result was meetings with:
16 media interviews 10 current investors
15 potential investors
5 financial advisors 2 analysts

ANALYSIS: Pristine Advisers has a very detailed media database with connections to all of the key financial media. It is clear to see that our contacts and relationship turn out results.

FUND 3
We were responsible for arranging meetings with current/potential investors, analysts, brokers and media in the US (over the course of 5 days)
Result was meetings with:
14 media interviews 12 current investors
14 potential investors
6 financial advisors
2 analysts

FUND 4

We were responsible for arranging meetings with current/potential investors, analysts, brokers and media in the US (over the course of 5 days)
Result was meetings with:
12 media interviews
13 current investors
16 potential investors
4 financial advisors
3 analysts

FUND 5

We were responsible for arranging meetings with current/potential investors, analysts, brokers and media in the US (over the course of 5 days)
Result was meetings with:

16 media interviews 10 current investors
15 potential investors
5 financial advisors 2 analysts

ANALYSIS: Pristine Advisers has a very detailed media database with connections to all of the key financial media. It is clear to see that our contacts and relationship turn out results.

Social Media Case Study 1


ISSUE: Client came to us about wanting to branch into social media, but had no experience and was not sure of the compliance issues, content, and how to successfully monitor the sites to ensure no negative comments were posted.

PLAN: Pristine Advisers worked with their legal teams to ensure we were all in agreement on compliance laws, content and to ensure methods were put into place to monitor the sites. Pristine Advisers also worked with the client to develop a plan to maximize our effectiveness in achieving their goals.Pristine Advisers developed a facebook page, twitter page and Linkedln page. Posting the same information that is currently on their website is not enough to gain followers – we worked in pulling various content from the website, reports, fact sheets, etc. to keep a continuous flow of information posted every few hours to maximize visibility and avoid stale information. We also used key words to find followers that were in the same markets, inviting them to our pages.

We are careful to only target quality audiences so as not to take away from the value of the social media pages.We also worked in conjunction with our CEFN social media sites to cross post much of the information to increase visibility for the Fund and gain followers that were exclusive to cef’s

RESULTS: Within 6 months of our efforts – this client had the following:
11762 people following them on the CEFN main account,6756 people following them on the facebook account, 12882 people following them on the twitter account, 1229 people following them on the Linkedln account,
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ANALYSIS: Analytics clearly show that not only have we created brand awareness for the Fund by obtaining followers, but also these numbers continue to grow each month proving that our social media marketing campaign is working.

Social Media Case Study 2


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ISSUE: Client came to us about wanting to branch into social media, but had no experience and was not sure of the compliance issues, content, and how to successfully monitor the sites to ensure no negative comments were posted.

PLAN: Pristine Advisers worked with the Company, Compliance and Legal teams to agree on terms and content. We implemented a program that allowed us to continuously feed information every 3 hours to avoid information becoming stale. We added”follow us” buttons to the Funds website, and sent out announcements to the Funds current database asking current Fund followers to now follow us on “twitter”, “facebook” and/or Linkedln. We put a team in place to ensure all Fund information was not only places on the Funds social media sites, but all industry-like social media sites as well. We used keywords and hash tags to sure our postings were picked up throughout the industry and alongside peers.

RESULTS: Not only how many people liked or followed on twitter, but also by how many people retweeted the news impressed us. The stories once noticed tended to pick up legs and keep running.

Some twitter examples are as follows: Client News Story 1
Outlet Type: Online, news and business
Page Views: 51,415,572 Unique Visitors: 4,348,598
Followers: 15,874 Following: 12,204 Tweets: 8,672 Retweets: 16,827
Client News Story 2

Outlet Type: Online, news and business
Page Views:1,316,967 Unique Visitors: 689,237
Followers: 18,274 Following: 14,284 Tweets: 10,428 Retweets: 17,728
Client News Story 3

Outlet Type: Online, news and business
Page Views: 2,152,360 Unique Visitors: 205,888
Followers: 16,439 Following: 12,621Tweets: 8,968 Retweets: 15,921
Client News Story 4

Outlet Type: Online, consumer Page Views: 9,718,793 Unique Visitors: 347,271
Followers: 14,287 Following: 9,176 Tweets: 7,554 Retweets: 11,238

Over the last 12 months:
Facebook followers have gone from 1104 followers to 4673 followers
Linkedln connections have gone from 23 connections to 1127 connections

ANALYSIS: Analytics clearly show that not only have we created brand awareness for the Fund by obtaining followers, but also these numbers continue to grow each month proving that our social media marketing campaign is working. The fact that followers are re-tweeting the news shows that the content is valuable and well received.

Email Dilemma


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ISSUE: Clients were sending out blast emails containing their fact sheets and press releases with no response at all. In fact, many emails were bouncing back stating that the client was now blocked from them for sending spam. The clients were also receiving an abundance of “unsubscribe” returns. There had been no “new” signs up for information neither by email nor via their website.

PLAN: After assessing the situation, we discovered that:

  • spam blockers were preventing many of the emails from ever reaching their intended audiences,
  • with so many viruses going around – many people are reluctant to open up attachments and
  • the emails just did not seem professional or uniform in any way.

Pristine Advisers developed a template that we use for all of our clients in which we not only add the company logo; we make the email more uniform in nature and more professional looking.

Recipients were now able to view the mentioned materials by clicking on a secured embedded link which would bring them to the company/funds website.

RESULTS: This gave us a sense of how the system was working and allowed us the opportunity to make changes to the system if necessary.Seeing how only 69% of recipients were originally clicking through the material, thereby, going to the website, we made some changes to the materials being sent and the presentation of how they were being sent, to get recipients to open and click through. This resulted in the following:

  • Website traffic increased 265%
  • Visitors clicking through pages increased 247%
  • Length visitors stayed on the page increased by 87%

ANALYSIS: With the increase in website hits, email click-thrus, length of time on the website pages, database sign-ups and decrease in returned emails we were able to clearly see the success of this program.

 The Asia Pacific Fund


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ISSUE: Communications Challenge. The Asia Pacific Fund (NYSE:APB) is managed by Baring Asset Management. Asia Pacific Fund was looking to have its “Fund Name” recognized, as opposed to “Baring Asset Management”. It also had an issue of declining share price as well as a campaign from a shareholder activist who discussed open-ending the Fund.

PLAN: We worked with the Fund and Baring Asset Management to craft positioning messages to be delivered to key audiences including the media, as well as investors, analysts and brokers.To ensure optimal positive media coverage and create positive awareness of the Fund, our tactics included:

  • Liaised with the Funds Hong Kong branch to establish tactics to focus promotion of the Fund name
  • Ensured media coverage reached domestic and international outlets
  • Assessed investor sentiment through the Funds toll-free telephone line and one-on-one conversations and provided management with a detailed report
  • Planned a course of action on how to promote the Fund during a crisis period when investor sentiment was at an all-time-low by establishing and cultivating an on-going dialogue and relationship with current and potential retail and institutional investors
  • Maintained interest with the retail investment community by remaining accessible to sell-side analysts and continuing to meet with retail brokers
  • Conducted quarterly conference calls with the portfolio manager giving detailed presentations and Q&A sessions with brokers and analysts to ensure a positive rapport was established
  • Worked closely with analysts and portfolio manager to help establish positive analyst reports
  • Conducted roadshows with the management team to meet and present positive aspects of the Fund to the investment community and media ensuring optimal feedback was achieved.
  • Continued media follow-up.

RESULTS: Morningstar continues to give the Fund a three-star rating. Analysts maintain the Fund as a long-standing recommendation and list it as an “Outperform.” Have built strong media relationships including Dow Jones, the Far Eastern Economic Review, Wall Street Journal, Financial Times and Forbes. Domestically, the Far Eastern Economic Review and Asian Wall Street Journal reporters look to the manager for insight and WSJ has written a feature story on the Fund and Forbes issued an exclusive story on the Fund highlighting APB and its Portfolio Manager. The Fund now receives an average of 75-150 media hits per quarter. The media attention has assisted in building the overall image of the Fund and its assets under management.